At Home

Get Down With Down: A Buyer's Guide

Pillows and duvet

Shopping for pillows can be like learning a foreign language.  Consider our buyer’s guide a primer on the A,B,C’s of building a bed.  




Given that we spend a third of our lives in bed, creating a comfortable sleeping space should be on par with building out the other rooms we eat, drink, and bathe in.  Easier said than done, though - a plate pretty much has a standardized function (even when it’s crafted from the best Limoges porcelain body in Portugal, like ours).



Bedding essentials like pillows, however, present options. Do you prefer to sleep on your side or your back? Do you use your pillow to prop up and read or curl up and squeeze?



Our Bedding Basics collection was designed to simplify the buying process by offering one standard pillow and one Euro pillow with several variations. That’s all you truly need. But the nitty gritty--what’s inside and how much--is what allows you to make a bed your own.  So without further ado, let’s get translating.

Pillow Filling
Fluffy stuff: it's what makes a pillow plump.



It’s What’s Inside That Counts:

The technical term for what goes inside a pillow is fill.  It’s just another way of saying ‘this is filled with…’ Fill can be natural - like our premium European white down -- or synthetic, like the premium microfiber used in our down alternative pillows.



The important thing to remember is that microfiber mimics the density of down, so you don’t sacrifice any comfort or support depending on which you choose. Down alternative pillows do differ in that they’re hypoallergenic, which some sleepers require. So unless down fill gives you the sniffles, just go with what feels best to you.   Pillow Fill

All fill isn't created equal.


I’ve Got the Power:

After considering what’s filling your bedding basics, the next question is how much. The term ‘fill power’ refers to the space taken up by a single piece of down (this doesn’t apply for the microfiber in the down alternative). Measured in cubic inches, higher fill power means higher quality and longer lasting pillows and comforters.


A pillow’s down clusters are larger the higher the fill power. Larger down = plumper pillows. Fill power maxes out at 800, so at 750, our down pillows are top of the line. However, fill power isn’t related to the actual firmness of the pillow.  That comes via density, or the amount of fill that’s actually in the pillow.   Pillow Sleeper

Pick a pillow that suits the way you snooze.


Pillow Talk:

Much like Goldilocks was confronted with three options of porridge, we’ve got soft, medium, and firm pillows for every sleeper. There’s no right or wrong density, only what complements your preferred night-time position.


  • Back sleepers do best with a medium density pillow that keeps the head and neck fully supported.


  • Side sleepers ought to go for a firm pillow that maintains the horizontal alignment of their head, neck, and shoulders.  


  • Finally, stomach sleepers should gravitate towards ultra soft pillows that prevent the head and neck from settling at uncomfortable, turned angles.


Armed with this user’s guide and our edited assortment, you’ve got all it takes to sleep well.  Buying bedding basics need not be a head scratcher.

Shop the Story