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The Snowe Glossary

We won’t blow up your spot for not knowing the finer points of the finer things. Let us explain the processes that make our goods so good. We’re happy to gloat.


Long Staple Cotton: Don’t worry, you aren’t sleeping on anything that will poke you. Long staple cotton refers to the length of the individual fibers and usually measures between 1 1/8" and 1 1/4" long. When you unspool those fluffy little cotton balls and comb the cotton to remove shorter fibers, you get longer threads that end up being more durable.

Percale: Percale is a fabric with threads woven one over, one under, making it the same on both sides—meaning there’s never a wrong side of the bed sheet. The weave is denser than sateen, making it incredibly breathable, more durable, and resistant to pilling. You will not be resistant to wanting to nap on these super luxe sheets. 

Egyptian Cotton: Sure, you can context clue that it’s grown Egypt, but what does that proximity to pyramids mean to you? 100% Egyptian Cotton is a long staple cotton (see above) with finer fibers, and is known for its breathability and absorbency. All those pros make it the premiere choice for sheets.

Thread Count: This is as an easy one—the thread count is the number of yarns per square inch of fabric. Generally, the higher the thread count, the tighter the weave and the smoother the hand-feel (and face-feel, and body-feel). But don’t believe the hype. Generally speaking 400-500 threads per inch is the most a loom can accommodate. Inflation runs rampant (doesn’t it always). With a thread count above 500, you'll only be doubling down on thinner, lower quality yarns.

Air-Woven: This particular special delivery refers to the technology we use to make our towels. We spin each cotton fiber with air, creating a hollow core. Those yarns mean lightweight, absorbent, and quick-drying (read: energy efficient) towels.

"If you’ve ever heard the term Limoges, it doesn’t necessarily indicate the tiny boxes your grandmother collects."

Limoges Porcelain: If you’ve ever heard the term Limoges, it doesn’t necessarily indicate the tiny boxes your grandmother collects. Limoges porcelain denotes hard-paste porcelain imported from the Limoges region from France. Those Frenchies mix kaolin and other clays and fire the combination at a high temperature (1400 degrees Celsius), creating an uber durable material that can handle more than a few nukes in the microwave.

18/10 Stainless Steel: This just instainless steel isn’t just made of steel. There are actually three types of stainless in the flatware world: 18/10, 18/8, 18/0. Those fractions refer to the blend of chromium (for durability) and nickel (for shine and luster). We went for more shine, which also makes it more durable—the best of both worlds, especially since the combination also means it's resistant to corrosion and rust. 

Gauge: The gauge refers to the thickness of the stainless steel, which normally varies between one to five millimeters. Ours taps in at four, enough to be a substantial weight without being too heavy for your to lift your cereal spoon in a compromised state.

Titanium Reinforced Stems: And you thought your legs looked good. Our wine glass stems are reinforced with titanium. This processes hardens the surface increasing their resistance to breakage, no matter how much fun you are having with them.

Crystallized Glass: Gaze into our glassware ... it’s lead-free crystallized glass. Unlike lead crystal (what your mom probably has), our was made without heavy metals. Each glass maintains its resistance to impact or breakage and is ultra-transparent colorless glass. So, you can fully appreciate the beauty of that burgundy.

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