Most editors see dozens, if not hundreds, of items cross their desk every day. So yes, it’s a thrill to see a SNOWE mention online or in print and learn that we made the cut. But it’s an even greater honor to hear when editors themselves, the ones who’ve seen it all and tried even more, like us enough to bring us home.
So we asked seven esteemed editors to share their recommendations for the SNOWE products they loved this year. Consider it the ultimate word in what to buy that picky cousin, impossible-to-shop-for coworker, or even the harshest critic you know: yourself.
We’re a fan of: Maxwell Ryan, the Founder of Apartment Therapy. The OG design blogger who started his now world-famous site in 2004 and has since written books, designed products, and forever changed the way people share their homes online.
He’s a fan of: Our Sateen Sheet Set
"I wanted to replace my everyday white sheets with something really nice, soft, and classy. After researching, I bought SNOWE's Sateen Sheet Set because I loved the price and the 400 thread count, long staple cotton. Two months later they are buttery soft, bright as the morning, and absolute favorites. They're my new go-to for myself and friends that ask."
We’re a fan of: Julia Kramer, the Senior Projects Editor of Bon Appetit. The mind (and mouth) behind many of the magazine’s best hits, from America’s Best New Restaurants to BA sister site Healthyish.
She’s a fan of: Our Hostess Set
“I consider my kitchen fully stocked, and yet, every time I am serving a cake, I remember: Oh no, I don't have a cake server!! Until now. I also think that everyone has ladles that are way too big and make serving a mess. I love the small size of SNOWE’s ladle; I would use it to ladle out a punch or even to spoon sauces like chimichurri at the table. This lovely ladle + the cake server everyone needs + a serving fork and spoon = ideal gift for the cook or entertainer who you *think* has everything.
We’re a fan of: Hadley Keller, Digital Design Reporter at AD. The one responsible for your design news addiction and the industry standard profiles on AD PRO.
She’s a fan of: Our Linen Napkins
“I'm a sucker for tabletop and love setting my own dining table for different occasions. SNOWE's linen napkins can go formal with the right china or feel super relaxed, so they make a great gift for people who love to host... or just want to slightly elevate dinner à la Seamless.”
We’re a fan of: Jeff Carvalho, the Managing Director of HighSnobiety. The leader of the massively influential media brand devoted to what’s breaking in the world of streetwear, tech, lifestyle, and more.
He’s a fan of: Our Complete Bathe Bundle and Starter Sleep Bundle
“The older I get, the more important simple things become. So my favorite SNOWE gifts this year are their Complete Bathe and Starter Sleep Bundles. It’s their elevated take on simple towels and sheet sets, all packaged together. Perfect, because comfort is the most important gift you can give.”
Photo credit: Sean Litchfield for MyDomaine
We’re a fan of: Sophie Miura, the Senior Editor of MyDomaine.com. A leading voice (and strategist) behind one of the most popular women’s lifestyle sites.
She’s a fan of: Our Speakeasy Candle
“This is one of my favorite candles — the leather, rye whiskey, and cedar notes are ambient, not overwhelming, and I love that the black glass jar is minimalist and unisex. And I’m especially appreciative that the soy wax burns evenly, because there’s nothing more annoying than the wax and wick of a candle burning out of sync! I’ll be giving this to friends back home in Sydney, Australia, while I’m there for the holidays to give them a little taste of New York City.
We’re a fan of: Shelby Wax, Associate Editor of Lonny Magazine. The one responsible for some of your favorite design stories, up-to-the-minute news, and most-Pinned home tours.
She’s a fan of: Our Wine & Cheese Set
"When entertaining for the holidays, there's really nothing more you need than wine and cheese to make your guests feel welcome. This gift set (plus your fave bottle of red) is the perfect present to get any party going."
We’re a fan of: Laura Dannen Redman, Deputy Digital Director of Condé Nast Traveler. The one inspiring your daily dose of wanderlust and brilliant features.
She’s a fan of: Our Beach Towel
“I was down on the Jersey Shore with my family for much of the summer, and we usually share everything — meals, drinks, beach chairs, towels. But not my SNOWE towel; I held on tight to that one. It was my treat, super soft and oversized, white with navy stripes. And big enough to be a blanket on an overcast day. Now I’m ready to stop being a Grinch and get everyone their own, because I'm still not sharing.”